Before you attend the interview, Provide an up-to-date answer to these questions

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After when you have outlined your qualifications in the middle paragraph(body). Make sure to match them to the requirements of the position available for you. Also, make your qualifications jump out at the reader by researching the company to which you are applying for a job and tailoring your letter accordingly.   
     In your research, provide an up-to-date answer to the following 8 questions:
  1. What is the employer's mission? 
  2. What does the company promotes as the one thing that sets them apart from their competitors? 
  3. What kind of customer base does the employer have? 
  4. Who are their target? 
  5. What is the company's history? 
  6. What is the company's major challenge? 
  7. How has the business evolved? 
  8. What are the main highlights of the company's performance over the past few years?

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